Welcome to
OLA Marketing Libraries Think Tank 2024

Registration 

Multitasking is a major part of a marketing workload, whether you’re in a dedicated marketing position or adding some marketing and communications duties to an existing role. We all know that time and energy is precious, so join us at MLTT, Canada’s definitive library marketing and communications conference, and find ways to work smarter.

This year’s event encourages participants to:

  • Gather relevant learnings from a cross-Canada expert panel to better inform library marketing strategies and anticipate communications needs;
  • Unlock new tools and innovative techniques to maximize efficiency and productivity; and
  • Take initiative in addressing challenges with creative approaches to help reduce burnout.

Be a part of a nation-wide virtual experience where marketing and communications professionals can knowledge share, collaborate and inspire.

Agenda

To view more information about each speaker, click the speaker's profile picture.

November 21, 2024

time iconNovember 21, 2024 13:00

Welcome and Round Table: From Challenges to Opportunities // Creating Library Champions

Welcome to MLTT2024! Find out what's in store for you at this year's event and meet the planning committee.

Then, take advantage of the roundtable gathering of great communications and marketing minds from across Canada to gain insights from their experience and expertise. Learn how to put your best foot forward and turn challenging communications and marketing situations into great opportunities to be creative, informative, and nimble when it matters most. Plus, gather strategies to empower other passionate library community members to follow in your footsteps and support your communications goals.

Watch for the "Join Now" button to appear at the scheduled streaming time!

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Anna Basile
Ottawa Public Library

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Colleen Hawkesford
Regina Public Library

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Kristy Read
Dalhousie University - Killam Academic Library

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Laurel Taylor
Halifax Public Library

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Scott Fraser
Vancouver Public Library

time iconNovember 21, 2024 14:25

Break

Let's take 15 minutes to regroup, grab a fresh beverage and get ready for the next session. While you're waiting, visit the top menu bar and fill in the Break Time Poll!

time iconNovember 21, 2024 14:40

Lightning Talks: Tools, Tips and Tricks for More Engaging Internal Communications

Are you struggling with internal communications? Need some ideas to encourage your network of colleagues, committee members, and other staff at your organization to hear key messages and feel engaged regardless of their role? Looking to encourage your team to use a new online tool? What new tools or creative methods are working well for others? Is there an A.I. hack for that? These fellow comms workers share their fancy footwork and success secrets to make your communications tasks easier, more effective, and more engaging. Live Q&A to follow in the next session.

Watch for the "Join Now" button to appear at the scheduled streaming time!

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Kate Scarfe
London Public Library

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Kelsey Merkley
Slack

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Janette Campbell
Mississauga Library

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Claire Hastings
CAMH

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Brian Francis
Toronto Public Library

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Marcia Vona
Richmond Hill Public Library

time iconNovember 21, 2024 15:45

Learnings and Closing Remarks

Join us for:

  • Live Q&A with the Lightning Talk presenters
  • Catch the OLA Marketing Updates in this final MLTT segment: learn about the Library Land Loves podcast ad opportunities, find out how to partner with The Library Marketplace online shop, and get some OLA Super Conference sneak peeks!
  • Closing Remarks

Watch for the "Join Now" button to appear at the scheduled streaming time!

Frequently Asked questions


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This event is primarily a paid event. Click the "Registration" button on the event home page (or click here) to navigate to the registration options.
Yes, you’ll need to complete the registration form to gain access to the event. Please click the "Registration" button on the event home page (or click here) to navigate to the registration options and follow the instructions for next steps.
The information you provide upon registration will only be used to establish you as a user on the virtual event platform and to create your login credentials. It will not be used for any other purposes.
To register, please use a desktop computer or email education@accessola.com to register. Please note: you may experience some difficulty trying to register via tablet or smart phone. However, the virtual event will take place over the vFairs platform, which is compatible with any computer or mobile device and any browser.
This event is featured through the virtual event platform, vFairs. Login instructions will be emailed to registrants prior to the event. After logging in, you can navigate to the session of your choice and view the stream on its scheduled date and time.
Yes! The sessions are available on demand shortly after their original timeslots, until December 31, 2024. We may also make updates and changes to the platform periodically.
The OLA is dedicated to providing a positive event experience for all participants. We do not tolerate harassment in any form. Please consult this Code of Conduct for details on policy and procedure. If you feel the Code has been breached, please contact OLA’s Director of Education and Impact, Emily Burns.
Please contact education@accessola.com.